How To Market Your Freelance Business

£26.00

In this masterclass you’ll learn how to pick marketing channels, create a marketing strategy and execute on tactics that bring more awareness and leads to your freelance business. In 2020 I drastically changed the way I marketed my freelance business and finally felt that marketing was an easy and enjoyable part of my day-to-day. Today I run a six-figure freelance business and company of one, with a full pipeline of leads. In this masterclass I’ll share everything that’s bought me to this point, plus tactical tips on how to use a variety of marketing channels like SEO, social media, community, PR and client relations to make running your freelance business a success.

In this masterclass you’ll learn how to pick marketing channels, create a marketing strategy and execute on tactics that bring more awareness and leads to your freelance business. In 2020 I drastically changed the way I marketed my freelance business and finally felt that marketing was an easy and enjoyable part of my day-to-day. Today I run a six-figure freelance business and company of one, with a full pipeline of leads. In this masterclass I’ll share everything that’s bought me to this point, plus tactical tips on how to use a variety of marketing channels like SEO, social media, community, PR and client relations to make running your freelance business a success.

In this masterclass we’ll cover:

  • How to use the bullseye framework to pick the right marketing channels

  • Marketing channels that work well for service-based businesses and why this differs from B2C or product-based brands

  • Experiments I’ve ran on social media and how to use this successfully as a service-based business owner

  • Instagram, LinkedIn & TikTok example formats that work well for service-based businesses

  • My approach to “selling” and different ways to put your lights on

  • How to do an email newsletter and the importance of owned channels

  • Examples of when you should focus on SEO as a service-based business (and when not to worry)

  • PR - my experience with events, podcasting and networking as a service-based business

  • Tips on futureproofing your marketing against platform changes coming in 2023