About BbC
What is Built by Content?
Built by Content is a consultancy that helps startups and ambitious SMEs “complete” SEO and content as a go to market strategy. I specialise in this because I know that content is an effective moat-builder and that it compounds over time. Highly experienced, I’ll help you tap into who your customers are, how they think and what they search for. So you can become the leading brand and education provider for your industry in search.
Business values
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Full ownership 😎
I’ve been an in-house marketer hiring an agency where you don’t feel like you’re getting a return on your investment, or that you have to chase to see change.
I’m committed to driving your growth and strategy - even when you’re busy doing other things. I’m passionate about helping startups and take full ownership of the work I do.
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Industry forward 👩🏾💻
The Google terrain changes often and what worked even five years ago, may not work today.
I’m proud to always be on the money of new SEO knowledge, tactics and changes and I specialise in what works for SaaS companies. So that I remain industry forward in SEO and content tactics.
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Default to impact 🏃🏻♀️
Core to my nature is the ability to do what I say we're going to do and in many cases - even more than that.
I default to impact by prioritising what will meet your objectives. This means that I really do "solve" the content problem for clients. When someone finishes working with me it’s because we’ve implemented a strategy which will compound over time, or because the team are fully setup to deliver this.
About Beth Gladstone
Founder of Built by Content
Many of the top tech companies today grew initially because they doubled down on content. As you may have guessed, they were Built By Content.
Built by Content was created after I spent 12 years helping SaaS companies grow via content as their primary go to market strategy.
To help more SaaS companies - where time is often of the essence - to solve the problem of how to use content as a strategy for growth.
Alongside the strategy. crucially, I also take Founders & Marketers through how to execute on that strategy - something that many in-house operatives find difficult.
MISSION
“I believe there is a modern playbook for successful content strategy that remains inaccessible to most startups because they don’t have the resource, knowledge or ability to execute effectively. My mission is to provide this knowledge and “solve” content as a go to market strategy from day one. To increase long-term success and build a repeatable, scalable model of organic growth that contributes to success.”