THRIVING FREELANCER
Design your dream freelance career to find time & financial freedom.
Begins 15th April 2024.
I’m a big believer that a freelance career gives you true freedom and agency over your life. More time to balance life and work, flexibility to work around a family or hobbies, unlimited earning potential and the ability to choose what you work on.
But is it always easy to build - and maintain - a freelance career? The answer is no.
From finding your first clients, to keeping clients, maintaining a pipeline and knowing how to make money without burning out - there’s a ton to work out and refine. All while trying to work in your business and keep the wheels turning.
I’ve spent seven years freelancing, and now run a freelance business that I love. It only requires 3 days per week to run (because that’s what works around my young family) and it still has the ability to create £100k per year turnover (with few overheads because profit is everything).
All of this wasn’t an accident.
My freelance career has been designed with intention, I’ve tested multiple ways of working and offerings with clients and I’ve rebuilt the business from the ground up twice to better suit my lifestyle.
In Thriving Freelancer I’ve designed a four-week programme to help you unlock the freelance career that, like me, you’ve spent the last few years building up to.
The Programme
Thriving Freelancer is a four-week programme that gives you the knowledge and insight into how to build a thriving freelance career.
I’ll share templates, examples and strategic advice that will help you learn how to design your freelance business, effectively find clients, price and package your services and maintain day-to-day habits that will set you up for long-term success as a thriving freelancer.
By joining this programme you’ll learn:
How to find clients and maintain a pipeline to keep the work coming in
How to price and package your services using a mix of day-rate pricing, project pricing, value-based pricing and examples of what this might look like in terms of rates
Client management processes - from initial enquiry, to booked project
How to choose profitable services to offer and package these up in a compelling way
What a compelling client proposal looks like with four templates of real client proposals I use, to learn from
Different freelance business models that show you how to earn more over time, without working more
How to build a long-term vision for your freelancing (and actually get there)
Tips to setup your day, week and year so that you avoid burnout and maintain a manageable workflow
Payment processes - example invoicing templates, freelance contracts and how to ensure clients pay you on time, every time
How to keep evolving your business and maintaining growth
Strategies to use during challenging times (recessions, quiet periods, illness etc.)
The programme includes a free resources library including:
Example invoice templates x 2
Example freelance contract
Example cold outreach emails/DMs x 4
Example client proposals x 4
The next cohort of Thriving Freelancer will begin on 15th April 2024.
Hi! I’m Beth 👋
I’ve been successfully freelancing for seven years, creating a one-person freelance business that:
Turns over £100k per year
Runs with just one-person (me!)
Sees me working just 3 days a week
Leaves me joyful, content and less stressed than any of my fulltime roles
Alongside my marketing work for clients I mentor marketers to navigate common career roadblocks and create fulfilling, financially rewarding careers. This programme is designed to give you access to my experience and knowledge, at a far lower price point than working with me one-to-one.
Hear From Previous Course Attendees:
“These sessions were well worth the investment. Well structured, insightful and open, I learnt so much from the programme and now feel confident to thrive as a freelancer, armed with the knowledge to succeed. Beth’s expertise is evident from her years of experience. Each session gave me bucket loads of information that I can take away to make actionable steps to build my business. Plus, the shared resources and open forum to discuss thoughts and network with others are invaluable. I’m so glad I joined, and big thanks to Beth for everything she’s poured into this. I now have the boost I needed, and no excuse not to succeed in my freelancing career.”
— Anonymous
“Thoroughly recommend Beth's Thriving Freelancer programme whether you're a new or seasoned freelancer looking to take your freelance business to the next level. Beth's webinars are filled with practical, non-fluffy tips from someone who has grafted her way to a successful freelance business (plus the access to real life templates for outreach, proposals and contracts are invaluable!).”
— Christina Pashialis
“Beth's approach to mentorship and sharing knowledge is commendable. She's an expert in her field, and everyone (company or person) is fortunate to work with her.”
— Veronika Vebere
PROGRAMME DETAILS
When does the course begin?
The next cohort of Thriving Freelancer will begin on 15th April 2024 and run for four weeks. The dates of the live sessions will be held on 18th April, 25th April, 2nd May and 9th May.
What’s included:
3 x weekly live 90-minute calls diving into an essential freelancing topic (all calls are recorded and shared within 24hours)
1 x live Q&A covering your specific questions and challenges
Private Facebook group
Forever access to all live call recordings and all slides (containing tips, frameworks and pricing/packaging examples)
Free resources library including example client contracts, proposals and invoicing templates
Programme Syllabus:
WEEK 1 - HOW TO FIND CLIENTS
This week is all about finding clients for your freelance business and what to do when you find them! You’ll learn of six channels which you can use to find clients, tips on client management processes, examples of cold outreach emails, how to cope when projects don't go well and much more.
WEEK 2 - HOW TO PRICE AND PACKAGE YOUR SERVICES
In week two you’ll discover how to convert what you do into packages that suit you, and your clients. Including pros and cons of different models such as retainer packages, project-based packages and how to effectively price your work by time spent vs value. Plus a breakdown of what creates a compelling client proposal. You’ll also learn different ways to build a high-turnover business as a company of one, and how to get clients to pay you on time, every time.
WEEK 3 - CREATING A LASTING FREELANCE BUSINESS
Week three will inspire and guide you on how to create a long-term vision and plan for your freelance business. Looking at how you decide when (or if) to scale, how to grow if you don’t want to hire a team and how to extend your income without extending your working hours. Plus tips on what to do in challenging times (recessions, quiet periods), how to take holiday/maternity/paternity leave and how to work on, not in, your business.
WEEK 4 - Q&A
The final week includes a live Q&A where you can send in all, and any, questions you have about freelancing for me to answer with you.
“Beth is an incredible mentor ❤️ ”
- Sanaa S.
Thriving Freelancer Programme
FAQs
Who is this programme for?
Thriving freelancer is for you if:
You are currently a freelancer who feels unsupported and confused about how to make the most of your business OR you’re an aspiring freelancer who wants to make the jump to being freelance during the next 6-12 months
Your current (or future) freelance business is service-based (coach, marketer, designer, web developer, virtual assistant etc. - basically anything that’s not selling physical products)
When does the course begin?
The next cohort of Thriving Freelancer will begin on 15th April 2024 and run for four weeks. The dates of the live sessions will be held on 18th April, 25th April, 2nd May and 9th May.
Can I join if I’m not freelancing yet?
Absolutely, around 50% of each programme is usually made of those who want to freelance but haven’t yet made the jump. If freelancing is a serious goal then this programme will be invaluable in helping you set up for success. Plus, it’ll provide you ideas and structure for starting to find your first freelance clients when you are ready to make the jump.
What if I can’t attend the live calls?
All calls will be recorded and shared within 24 hours so you can watch (and rewatch!) at any time. If you can join live I do recommend this as it provides a chance for you to ask your questions live, plus be in the energy of myself and the other thriving freelancers.
What’s the time commitment?
You’ll need to be able to commit two hours per week for the four-week period, although hopefully you’ll want to spend even longer implementing what you’ve learned. You’ll have forever-access to the calls and programme materials so you can return back to these at any time if you want to do the implementation at a later date.
Where will the live calls take place?
This will be confirmed for your individual cohort but the timing is usually every Thursday at 12pm.
Have another question?
Send me an email on beth@builtbycontent.com or a DM on Instagram @bethbycontent.
Sign Up To Register Interest
If you’d like to be kept in the loop of when future cohorts of Thriving Freelancer begin then please add your name to the list here.