Masterclass: How to do SEO in the AI era

Thursday 23rd April at 12pm

In this one-hour masterclass you’ll learn how search is changing in the age of AI, with practical tips on how to make sure your brand still gets discovered when users turn to ChatGPT, Copilot and AI-powered search more than Google.

We’ll look at how users have moved from searching (and buying) in Google, to researching, deciding and purchasing, in LLM tools like ChatGPT and Copilot.

I’ll share how to use search optimisation to be found across the three key areas; traditional SERPs, LLMs and AI Overviews. Along with a 10-step formula to help your business (or clients) adapt website and content strategy for the new era of search.

By joining this masterclass you’ll learn:

• How answer engines decide which brands to recommend

• What traditional SEO tactics still matter (and which don’t)

• A 10-step framework to optimise your website and content for SERPs, AI Overviews and LLM answers

The masterclass will involve a 45-minute presentation, followed by 15 minutes Q&A. This masterclass will take place at 12pm BST on Thursday 23rd April 2026 on Google Meet.

I highly recommend joining live if you can, but all ticket holders will receive the recording and slides following the live session.