Social Media State of Play Masterclass

£20.00 £25.00

Back for the third time, the Social Media State of Play (2026/27 edition) is a one-hour masterclass designed to give you deep insight about where the social media channels and algorithms are positioned today, as well as inspiration and practical advice on how to reach business goals using social media.

GET 20% OFF YOUR TICKET WITH EARLY BIRD PRICING - ONLY AVAILABLE UNTIL 16TH OCTOBER

Back for the third time, the Social Media State of Play (2026/27 edition) is a one-hour masterclass designed to give you deep insight about where the social media channels and algorithms are positioned today, as well as inspiration and practical advice on how to reach business goals using social media.

GET 20% OFF YOUR TICKET WITH EARLY BIRD PRICING - ONLY AVAILABLE UNTIL 16TH OCTOBER

This one-hour masterclass will cover three core areas:

1. Algorithms & updates

An up-to-the-minute look at how each algorithm prioritises content today across Instagram, TikTok, YouTube and, new for 2026, LinkedIn. We’ll also touch lightly on Facebook, Pinterest and Snapchat but these won’t be covered as in-depth. I’ll walk you through the latest feature updates and developments across each channel, in order to give you a competitive advantage when choosing what to adopt and what to ignore.


2. Benchmarking success

I’ll share the latest data for 2026/2027 to help define what constitutes average-good engagement, reach and watch time, as well as usage figures and demographics to enable you to benchmark your own campaigns. 


3. Social media trends

Finally, we’ll look at key content trends and formats that are working in social media today, across a variety of sectors. Please note, trends are selected through a business lens, rather than solely focusing on what’s trending or working for creators.  

This will be a live event held at 12pm GMT on Tuesday 10th November with the opportunity for live Q&A. If you cannot attend live you can watch the recording and read the slides, both of which will be sent to all those who have registered for a ticket.