SEO for Instagram & TikTok
PLEASE NOTE REGISTRATION FOR THIS EVENT IS NOW CLOSED
TikTok is the search engine of choice for Gen Z. Instagram has split out search as it’s own mini-channel with a unique algorithm.
When you know how to do SEO for social media sites such as Instagram and TikTok you’re able to open up more opportunities to get discovered in places such as Discover and Explore.
In this one-hour masterclass I’ll teach you how to think about and use search engine optimisation for Instagram and TikTok.
You’ll learn:
What is “social search” and how search engine optimisation works on social media
Why search is important right now
How to do keyword research to find what users are searching for on Instagram and TikTok (even when the platforms don’t give you the right tools!)
Where to add keywords to your social media posts for maximum discoverability
How TikTok and Instagram’s algorithms look for and prioritise keywords
Bonus content: how to use SEO for YouTube content (how to find keywords and where to use them in your content)
You’ll finish the masterclass knowing exactly how SEO works in social media, and how to use it to create your own social SEO strategy
PLEASE NOTE REGISTRATION FOR THIS EVENT IS NOW CLOSED
What will the masterclass cover?
Here’s a bit more about what you’ll learn:
1. How to optimise content for a social search engine
Including the benefits of appearing in search including better reach and discoverability of your content.
2. How the search function works in Instagram & TikTok
Both have different search functions so we’ll cover how each one works and what this means for your content strategy.
3. How to do keyword research
Given that Instagram and TikTok aren’t providing (good) keyword research tools yet I’ll show you how to use what is available to conduct keyword research on the platforms.
4. Where to apply keywords in your content
Including the order in which each algorithm reads and prioritises keywords.
5. Steps to take to create your own SEO social strategy
How to apply the principles of social media SEO to create your own content strategy.
6. Examples of well-optimised content
Understand how and why certain content shows up in the top of search results on Instagram and TikTok.
Upcoming From Built by Content
FAQs
Here are some commonly asked questions about the masterclass.
Why do I need to buy a ticket?
If you follow me on Instagram you’ll know that I share marketing tips freely. Events allow me to go much deeper into one topic and give you methods that have been used to create success for companies over the course of my career. This is at a fraction of the cost of working with me one-on-one, and you get the recording to rewatch afterwards.
Who is this event for?
This is for anyone looking to learn about SEO for social media. You may be a fellow marketer, a business owner, a social media manager or just curious!
When is it?
Monday 18th September at 12pm BST. The event will be one-hour on Zoom, with the chance for Q&A.
I’m also a marketer - can I attend?
Of course! I find this type of masterclass can be a great refresher to see things from a new or different perspective, even if you’re already a marketing expert yourself. Social SEO is also a relatively new topic to it can be a great way for you to learn how it works to aid your own business offering.
Will I learn how to do traditional SEO?
This masterclass is focused solely on optimising your content for social media search engines in TikTok, Instagram and YouTube. It will not teach you SEO specifically for Google or other traditional search engines, however there is some crossover in basic keyword research and positioning principles.
Will there be a replay or recording?
Everyone who buys a ticket will be sent the recording, including Q&A, within 48 hours of the event.
Have more questions?
Send me an email on beth@builtbycontent.com or a DM on Instagram @bethbycontent.