Social Media: State of Play Masterclass
12pm GMT | Tuesday 10th November 2026
Social media is perhaps the only marketing channel where best practice changes rapidly - as often as multiple times a year. For this reason it’s really hard for marketers, social media managers and agencies to keep up.
Back for the third time, the Social Media State of Play (2026/27 edition) is a one-hour masterclass designed to give you deep insight about where the social media channels and algorithms are positioned today, and where they’re heading, as well as inspiration and practical advice on how to reach business goals using social media.
Think algorithm updates, new channel features you may have missed, benchmarks you can use for client/boss reporting, and best case examples you can borrow from to create your own campaigns and strategies.
The one-hour masterclass on November 10th 2026 will cover three core areas:
1. Algorithms & updates
An up-to-the-minute fresh look at how each algorithm prioritises content across Instagram, TikTok, YouTube and, new for 2026, LinkedIn. We’ll also touch lightly on Facebook and Pinterest but these won’t be covered as in-depth. I’ll walk you through the latest feature updates and developments across each channel, in order to give you a competitive advantage when choosing what to adopt and what to ignore.
2. Benchmarking success
I’ll share the latest data for 2026/2027 to help define what constitutes average/good engagement, reach and watch time, as well as usage figures and demographics to enable you to benchmark your own campaigns.
3. Social media trends
Finally, we’ll look at key content trends and formats that are working in social media today, across a variety of sectors. Please note, trends are selected through a business lens, rather than solely focusing on what’s trending or working for creators.
How to grab your spot:
Tickets are £25 (offered at £20 on early bird until 16th October only) and you can buy yours here. The recording and slide deck will be sent out to all attendees following the event, so don’t worry if you can’t attend live, however tickets cannot be purchased retrospectively so in order to receive the recording you will need to sign-up for a ticket prior to the event.
I look forward to seeing you there 🫶
REGISTER HERE
FAQs
Here are some commonly asked questions about the masterclass.
Why do I need to buy a ticket?
If you follow me on Instagram you’ll know that I share marketing tips freely. However masterclasses are carefully prepared and take hours of work to ensure the content is relevant, interesting and will give those attending an edge over other marketers or business owners. Buying a ticket helps cover some of the hours I spend preparing this material, as well as contributing towards the subscriptions and studies I procure to inform the report with the very latest data. This is at a fraction of the cost of working with me one-on-one, and you get the recording to rewatch afterwards.
Who is this event for?
This is for anyone who works in marketing or social media. You may be a fellow marketer, a business owner, a social media manager or just curious!
When is it?
Monday 10th November at 12pm GMT. The event will be one-hour on Meet, including the chance for Q&A.
I’m also a marketer - can I attend?
Of course! I find this type of masterclass to be a great refresher where you can see things from a new or different perspective, even if you’re already a marketing expert yourself. Social media changes rapidly and it can be difficult to keep up, so my masterclasses are designed to do some of the hard work for you.
Which social media channels will you cover?
This masterclass is mostly focused on Instagram, TikTok, YouTube and LinkedIn (newly added for 2026). This is based on factors such as the demographic, reach and engagement of each channel’s audience, growth and how “relevant” the channel is to businesses, brands and individuals today. I will mention other channels like Facebook and Pinterest briefly, but they will not be covered in-depth.
Will there be a replay or recording?
Everyone who buys a ticket will be sent the recording, including Q&A, within 48 hours of the event.
Have more questions?
Send me an email on beth@builtbycontent.com or a DM on Instagram @bethbycontent.