Social Media: State of Play Masterclass
THIS EVENT IS NOW CLOSED
The way social media channels use, share and prioritise content in 2024 looks wildly different to even a year ago. Channels such as Instagram and TikTok are changing at an unprecedented rate and staying up to date can be hard for even the most agile marketer !
My “state of play” social media masterclass events are designed to give you everything you need to know about the channels today, where they’re headed, and how you can design or adjust your social media strategy to make the most of the current opportunities posed.
This September I’ll be holding a one-hour masterclass which will cover current social media marketing trends, the factors behind each channel’s algorithms, tactics that are helping accounts to grow and what’s coming up in the next 6 months for each channel.
You’ll learn:
What social media channels are currently thriving (and dying)
They key algorithm ranking factors for Instagram, TikTok, Facebook and YouTube and each of their sub channels (Reels, Explore, FYP, Shorts etc.)
The latest legislation (and threats) to channels such as TikTok, and how to adapt your strategy as a result
If social media channels are becoming search engines and how to harness this
Examples of the “perfect” post across channels, depending on your strategy goal (growth, retention, sales, brand awareness etc.)
New features just released or coming soon to Instagram and TikTok
The latest stats on user behaviour, demographic and advertising reach for each platform
Trends and tips on what content currently works across platforms for a variety of use cases (creators, brands, businesses etc.)
You’ll finish the masterclass knowing exactly how the big four channels’ algorithms work today and how to create and adapt your social media strategies as a result
Please note this masterclass focuses on Facebook, TikTok, Instagram & YouTube. Other social media channels may be covered briefly but not in-depth
REGISTRATION FOR THIS EVENT IS NOW CLOSED
FAQs
Here are some commonly asked questions about the masterclass.
Why do I need to buy a ticket?
If you follow me on Instagram you’ll know that I share marketing tips freely. However masterclasses are carefully prepared and take hours of work to ensure the content is relevant, interesting and will give those attending an edge over other marketers or business owners. Buying a ticket helps cover some of the hours I spend preparing this material, as well as contributing towards the subscriptions and studies I procure to inform the report with the very latest data. This is at a fraction of the cost of working with me one-on-one, and you get the recording to rewatch afterwards.
Who is this event for?
This is for anyone who works in marketing or social media. You may be a fellow marketer, a business owner, a social media manager or just curious!
When is it?
Monday 30th September at 12pm BST. The event will be one-hour on Zoom, with the chance for Q&A.
I’m also a marketer - can I attend?
Of course! I find this type of masterclass to be a great refresher where you can see things from a new or different perspective, even if you’re already a marketing expert yourself. Social media changes rapidly and it can be difficult to keep up so my masterclasses are designed to do some of the hard work for you.
Which social media channels will you cover?
This masterclass is focused on what I currently identify as the “big four” social media channels: Instagram, TikTok, YouTube and Facebook. This is based on factors such as the demographic, reach and engagement of each channel’s audience, growth and how “relevant” the channel is to businesses, brands and individuals today. I may mention other channels briefly, but they will not be covered in-depth.
Will there be a replay or recording?
Everyone who buys a ticket will be sent the recording, including Q&A, within 48 hours of the event.
Have more questions?
Send me an email on beth@builtbycontent.com or a DM on Instagram @bethbycontent.